Indigo Hoffman: Graphic Designer
INDIGO
THE WORLD NEEDS COLOR
Graphic Designer | Printmaker | Artist
Indigo Hoffman: Graphic Designer
ABOUT INDIGO
I am a printmaker and designer with a BFA in Graphic Design & Interactive Media with a double concentration in Communication Design and Interactive Design from the University of Wisconsin-Stout.In my personal work, I frequently explore themes of LGBTQIA+ issues, personal identity, social justice, animal rights, sustainability, and environmentalism. I often utilize bold and saturated color palettes, counter-culture and alternative aesthetics, and combining traditional and digital methods within one project. I consider myself a "jack-of-all-trades" when it comes to art and design.I have worked with serigraphy and relief printmaking, and multiple other 2D and 3D mediums and materials ranging from charcoal to woodworking to oil paints, which allow me to make more informed decisions about design.When I'm not designing or printing, I spend my free time hiking and playing with my dog, as well as playing video and board games with friends.
EXPERIENCE
UNIVERSITY OF WISCONSIN - STOUT
BFA Graphic Design & Interactive Media
Double concentration in communication design and interactive design with an interest in printmaking and serigraphy.
UNIVERSITY OF WISCONSIN - RIVER FALLS
International studies in Edinburgh, Scotland.
Fine arts, graphic design, and career exploration studies through the Wisconsin In Scotland program.
PORTKEY SEO SOLUTIONS
Digital marketing and design through search engine optimization, web design, graphic design, writing for the internet, and social media management.
2023 - PRESENT
WISCONSIN EDUCATION ASSOCIATION COUNCIL
Design consultant for graphic layouts, composition, and imagery for promotional fliers and educational resource books.
2018 - 2023
SKILLS
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe After Effects
Adobe XD
HTML/CSS
Javascript
Figma
Canva
Wordpress
Wix
Layout & grid usage
Principles of design
Typography
Web design
UX & UI design
Print design
Branding
Packaging design
Printmaking
Serigraphy
SEO
Digital marketing
Social media management
Creative problem solving
Collaboration & teamwork
Professionalism
Time management
Communication
Networking
Empathy
Inclusivity
Indigo Hoffman: Graphic Designer
THE DOG
"The Dog" is an interactive media experience created to showcase proficiency in HTML/CSS and Javascript. The project was created to be an interactive video archive/memory experience of the small moments that many take for granted in dog ownership. Animals see the world in a different way, and my dog experiences the world in a playful, childlike whimsy that I admire deeply and hoped to capture with this project.The objective of this project was to display control of the design organizational matrix and to create an interactive "memory book".Every designer can put together a website. It takes an artist to skillfully combine visuals, animation, audio, and interactivity to create a true experience.
Web Design
HTML/CSS & Javascript
2022
Indigo Hoffman: Graphic Designer
HABITAT
Semester-long project completed in a hybrid class with graphic design and packaging students. Woking in teams, we redesigned the branding for Reckitt Airwick's plug-in scented diffusers.Our team decided to focus on the natural world the fragrances take inspiration from. Each "Habitat" is linked to a specific ecosystem, both the packaging and fragrance relating to that habitat. The hand-drawn illustrations paired with the light wash of watercolor pair nicely to create a clean, natural feeling for the packaging.With help from professors and Great Northern Corporation, we created a new logo, branding, and redesigned the physical packaging. We then had the opportunity to pitch our redesigns directly to Reckitt.
Branding & Packaging Design
2021
Indigo Hoffman: Graphic Designer
THE CONTAGION
"The Contagion" is a serigraphy project in an exploration of gender expression. The title comes from a book full of transphobic rhetoric, the first chapter being titled "The Contagion" in which the book talks about the epidemic of young girls transitioning.
This rhetoric is dangerous and hateful. Being transgender is not a crime. It is something that should be celebrated.This piece explores the pride that must come with being openly trans. While being under attack, the figure stares straight forward at the viewer, unwavering.
"The Contagion"
Serigraphy on Stonehenge
2022
Indigo Hoffman: Graphic Designer
WEST CAP
Website redesign project completed for the nonprofit Wisconsin-based organization West CAP in a group assignment with a team of graphic designers and communication writers. The goal of the redesign was to work within West CAP's current branding while elevating their website design and the language used on the website to better communicate with clients about the services provided.Both the layout of the website as well as the language used was created by the team. The utilization of sitemaps, wireframes, and Figma to built a prototype allowed the redesign to be strong both structurally as well as visually.
Web Design
Figma
2022
Indigo Hoffman: Graphic Designer
ANAPHYLAXIS
While working in my first serigraphy class, I found myself being restricted by the process of planning and then executing a replica of something I designed in Adobe Illustrator. I was enjoying screen print as a motive to have more evidence of the hand than I do in my graphic design work.The objective of this project was to not use a computer at all. Instead of printing out my design and exposing it onto a screen, I used paint and marker on acetate sheets. After exposing from the acetate sheets, I printed different marks where it felt right. Working in this creative process helped me make decisions in the moment, instead of perfecting my design before I even purchase paper.The series of prints is intended to be displayed next to each other, touching on the edges. Working seperately as well as in unison with each other, the prints visualize how anxiety increases to become an unstoppable panic attack. Inspired by the song "Anaphylaxis" by PUP.
"Anaphylaxis"
Serigraphy on Stonehenge
2022
Indigo Hoffman: Graphic Designer
TITLE SEQUENCE: FIGHT CLUB
Combining typography with animation through Adobe After Effects to create a title sequence. The objective of this project was to animate type and design. Inspired by 2-dimensional American animation and the principles of design.Includes sound.
Motion Design
Adobe After Effects
2022
Indigo Hoffman: Graphic Designer
LUMI
Lumi is an online, subscription-based pharmacy for transgender and non-binary patients seeking gender affirming care. Through invoking empathy in others, Lumi spreads awareness of the issues gender non-conforming individuals face, primarily in medical care. Through positivity, cultivating a friendly environment, and a user-friendly website, Lumi's mission is to make gender affirming care as accessible as possible.
Graphic Design Capstone
2023
University of Wisconsin-Stout senior capstone projects are featured in a gallery at the end of the year titled "Senior Show". Lumi was featured in the Graphic Design gallery space, where patrons were invited to interact with the brand, get their own pronoun buttons, and answer a question on an interactive board.The gallery board was hand painted, all posters and merchandise were produced and created by Indigo, and the book was hand-bound.
Indigo Hoffman: Graphic Designer
A MOMENT OF INTIMACY
"A Moment of Intimacy" is a reflection of my personal experience as a transgender man, reliving the discrimination, hate, fetishization, and neglect I have faced throughout my life.Politicization of my body is an unavoidable reality that cisgender people can never comprehend. To exist as a trans person is to have incredibly thick skin. In my journey to just exist as the person I am, I am always on guard and prepared to be denied basic human decency or taken advantage of.Reflecting on Queer, punk, and counter culture history, I took inspiration from the visuals in band posters of the time. Paired with a close control of the screen and photo emulsion, I left the image as distressed as possible while maintaining visibility of the form. I let the art speak for itself, the nature of the newsprint leading to tears and creases, adding to the weathered appearance. Pattern, texture, and energy create visual interest to match my subject and concept.
"A Moment of Intimacy"
Serigraphy on newsprint
2023Featured in the UW-Stout Student gallery April 2023
